Experienced and established...
For over 60 years the Roche family have been involved in the hair and beauty business, with a particular specialisation in wigs and hair pieces. Fergus and Maura Roche recognising the lack of services for people who were concerned with hair loss, opened their dedicated Wig Centre in 1986.
Their passion for the business was passed down to their daughter Anne Roche, who along with her team of expert wig fitters and hairdressers took over in 2006. Anne further expanded the premises in 2010 to incorporate a speciality breast prosthesis, mastectomy underwear and swimwear boutique.
Our full range of wigs and breast care are now all located in our main branch in Kimmage with literally 1000’s of wigs, hats and and bras to choose from. If you need an appointment in Merrion or Eccles St. please call us on 01 4926829 and we can arrange an appointment.
We offer expert client advice and support along with a growing range of services including:
Natural looking, lightweight wigs
Custom made and specially sized wigs
Cutting and styling of wigs
Beautiful mastectomy bras and swimwear
Chemical free and organic cosmetics
Medical card and private insurance affiliated
Home and hospital visits
A Family Business
There are 5 generations of hairdressers in my family. Lucinda was the first and opened a salon in NGS in 1879. While proud of the tradition, I swore I would never be a hairdresser or work for myself. I got it half right!
When my mother was diagnosed with ovarian cancer in 1989, I was 21 and she was 47 and it was a huge shock. I was in college studying Social Science and Maura was working as a beautician alongside my hairdresser Dad in their salon in Kimmage. Having starting fitting wigs only few years previously, he found himself in the difficult position of fitting my mother for a wig.
Maura did many things to support herself during treatment and I found myself fascinated by some of the books she was reading and the new habits she was adopting like juicing and visualisation. My mam is very modest but a very inspirational and courageous lady that took cancer on and beat it. I went on to do my masters thesis on the experience of cancer patients under-going treatment and to attend conferences and courses on complementary approaches.
After 2 years of intense treatment, she got the all clear and she decided she had more to offer people going through cancer treatment, which she found very rewarding and they set up a dedicated wig centre to cater specifically for people with hair loss due to chemotherapy, alopecia or natural hair thinning. I got into research and life went on. Then in 1998 at 30, I was diagnosed with a malignant melanoma on my leg and life changed course again. I think cancer can be a wake up call. it certainly is a call to attention where you do question who you are and what you are doing?
I became interested in health and well being again and went to work fitting wigs as a stop gap to see what direction I wanted to take. The rest is history. I got hooked. I found it incredibly rewarding to be able to meet a person during a really tough time and to be able to offer them something that made them feel they could get through their treatment without having to be self conscious about their appearance.
I have learned so much from the people I have met and fitted over the past 10 years. I am privileged to meet strong courageous inspirational women who never cease to amaze me and always give me perspective.